What is selective perfumery?


Will you meet in an ordinary, even very expensive perfume, notes of sawdust, frozen truffles, hay, molasses, tobacco or champagne? Yes, sometimes the composition of selective perfumery contains more than unusual and strange components. But selective perfumery is not for everyone. No wonder selective, or, as they are also called, niche fragrances are produced in small quantities. Few people know about niche perfumes. You can't buy it in a regular perfume shop. It is not advertised by famous beauties on the pages of magazines. And yet this perfume is loved by many. Let's see why he is so popular.

Firstly, as already mentioned, these are rare and unusual ingredients that a niche perfume contains. If you are tired of sweet and traditional fragrances that almost half of the population smells of, then a selective perfume is just for you. Aromas of frozen wood, mushrooms, fire or rare oils create a very unusual and subtle composition. It is for exclusivity and extravagance that niche perfumes are loved by many.

The second advantage of such a perfume is that it almost always consists of natural ingredients. There are very few parabens and other "chemistry" there. Essential oils, valuable plant extracts and other selected natural raw materials make this perfume environmentally friendly and safe. Sometimes selective perfumery is also called organic for the presence of natural ingredients in it.

Pleasing to the eye and designer bottles of niche perfumes. They rarely sparkle with facets and shimmer with bright labels. Bottles for niche perfumes are like rare vessels with precious contents. They have a strict and far from pretentious design. The peculiar aesthetics of these bottles is quite consistent with the content.

Such fragrances are quite expensive, but this price is not “inflated” for the brand or advertising of the perfume. Niche perfumery has a high cost precisely for unique and rare ingredients.


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